The Heart Company❤️ - Vegan Certified Fragrance and Beauty for Everyday Positivity

Who We Are

THE HEART COMPANY is a German-based beauty and lifestyle brand focused on creating 100% vegan, cruelty‑free perfumes and ethical beauty products. Our mission is to spread positivity, emotional wellbeing, and self-expression through beauty and fragrance. We design products that are sustainable, high-quality, and free from parabens, phthalates, and synthetic animal derivatives.

Our Founder

The Heart Company was founded by Kristina Rasmussen, an experienced entrepreneur in the beauty, lifestyle, branding, and e-commerce sectors. Kristina’s vision is to combine premium fragrance craftsmanship with ethical and emotional value, making modern beauty products that are accessible, inspiring, and consciously designed.

What We Do

The Heart Company develops vegan perfumes and beauty products designed to enhance mood, support emotional wellbeing, and create meaningful sensory experiences. Each fragrance, including Happiness, Positivity, Kindness, and Me Time in a bottle, is crafted to evoke joy and mindfulness in everyday life. Our formulations are mindfully sourced by master perfumers of Givaudan, cruelty-free, and sustainably packaged.

Our Approach

At The Heart Company, we believe that beauty is more than appearance. It is an emotional experience that connects people to themselves and others. Our team collaborates with experienced perfumers at Givaudan to ensure every fragrance is premium, unique, and ethically produced. We emphasize clarity, transparency, and consistency, so customers and partners can trust the brand, its products, and its values.

Our Global Mission

The Heart Company serves customers worldwide, distributing through e-commerce platforms including Amazon, Tik Tok Shop and international retail partners (Macy's Holiday Square). The goal is to expand the vegan and cruelty-free perfume collection globally, providing products that support daily self-care, emotional empowerment, and conscious living.

Why Choose THE HEART COMPANY 

• 100% Vegan Certified by The Vegan Society and free from animal testing.

• Premium Quality - Carefully formulated by professional perfumers at Givaudan.

• Emotional Wellbeing-Fragrances designed to enhance mood and personal expression.

• Sustainable & Ethical - Mindful packaging and ingredient sourcing.

Founder-Led Vision❤️

Kristina Rasmussen‘s experience ensures authenticity, creativity, and a strong ethical foundation. She is a thought leader in beauty, a motivational speaker and consistently emphasizes kindness, positivity, and ethical practices.

Charitable Commitment 

For every Kindness in a Bottle fragrance sold, THE HEART COMPANY donates 1 US dollar to the The Love and Kindness Project Foundation, supporting kindness and positive impact worldwide. This initiative reflects the brand’s long-term commitment to ethical practices and social responsibility.