Fragrance chosen with your heart. 

Who We Are

THE HEART COMPANY is a German-based beauty and lifestyle brand focused on creating 100% vegan, cruelty‑free perfumes and ethical beauty products. Our mission is to spread positivity, emotional wellbeing, and self-expression through beauty and fragrance. We design products that are sustainable, high-quality, and free from parabens, phthalates, and synthetic animal derivatives.

Our Founder

The Heart Company was founded by Kristina Rasmussen, an experienced entrepreneur in the beauty, lifestyle, branding, and e-commerce sectors. Kristina’s vision is to combine premium fragrance craftsmanship with ethical and emotional value, making modern beauty products that are accessible, inspiring, and consciously designed.

What We Do

The Heart Company develops vegan perfumes and beauty products designed to enhance mood, support emotional wellbeing, and create meaningful sensory experiences. Each fragrance, including Happiness, Positivity, Kindness, and Me Time in a bottle, is crafted to evoke joy and mindfulness in everyday life. Our formulations are mindfully sourced by master perfumers of Givaudan, cruelty-free, and sustainably packaged.

Emotion is the new luxury

At The Heart Company, we believe beauty is more than appearance. It is an emotional experience that connects people to themselves, to others, and to the feelings they want more of in their lives.

Our fragrances are created in collaboration with master perfumers at Givaudan, one of the world’s leading fragrance houses, renowned for creating some of the world’s most iconic fragrances. Together, we create premium scents designed to inspire emotion, create connection, and become part of meaningful everyday moments.

We are committed to quality, transparency, and consistency in everything we do. From product development to customer experience, we believe trust is built through authenticity and attention to detail.

Fragrance has a unique ability to influence how we feel, how we remember, and how we connect with ourselves and others. A scent can create comfort, confidence, optimism, joy, or a sense of calm within seconds.

The Heart Company was founded on a simple idea: people do not buy fragrance only because of how it smells. They buy it because of how it makes them feel.

Our vegan fragrances are inspired by positive emotions such as Love, Kindness, Happiness, Positivity, Good Vibes, and Me Time. Each fragrance represents an emotional state and invites people to express what matters most to them.

Today, we are building more than a fragrance brand.

We are building an emotional fragrance movement that celebrates kindness, optimism, connection, humanity, and the emotions that make life meaningful.

Because in a world full of uncertainty, positive emotions have become one of life’s greatest luxuries.

Our Global Mission

The Heart Company serves customers worldwide, distributing through e-commerce platforms including Amazon, TikTok Shop. The goal is to expand the vegan and cruelty-free perfume collection globally, providing products that support daily self-care, emotional empowerment, and conscious living.

Why Choose THE HEART COMPANY 

• 100% Vegan Certified by The Vegan Society and free from animal testing, parabens, and phthalates.

• Premium Quality - Carefully formulated by professional perfumers at Givaudan.

• Emotional Wellbeing-Fragrances designed to enhance mood and personal expression.

• Sustainable & Ethical - Mindful packaging and ingredient sourcing.

Female Founder-Led Vision

Kristina Rasmussen‘s experience ensures authenticity, creativity, and a strong ethical foundation. She is a thought leader in beauty, a motivational speaker and consistently emphasizes kindness, positivity, and ethical practices.

Charitable Commitment 

For every Kindness in a Bottle fragrance sold, THE HEART COMPANY donates 1 US dollar to the The Love and Kindness Project Foundation, supporting kindness and positive impact worldwide. This initiative reflects the brand’s long-term commitment to ethical practices and social responsibility.