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THE HEART COMPANY - Beauty products that speak to your heart.

Our beauty brand story began with a simple desire:


We wanted to create a lovely destination dedicated to offering a selection of well-curated affordable beauty products that speak to your heart.

As longterm friends and DIY enthusiasts, we often shared experiences about beauty hacks and rituals. Our beauty products were created to inspire women around the world to enjoy and feel joy during their daily beauty routines. With our feel-good vegan perfume line and the high-quality hair & skin products we want to spread as many positive and uplifting messages as possible. Thoughtful design and reusable packaging is important to us.

It all started with a heart...

The heart emblem in the logo represents the femininity & emotionality of our brand. It symbolizes the dedication to making each product with heart & passion. 

Our new vegan fragrance line for women is inspired by real life. A new approach to perfume. It’s about fun, good vibes, positivity, kindness and daily inspiration. The unique scents can be layered and used upon mood. KINDNESS in a bottle is a special creation within the unique perfume collection. As founders we're excited that you can now spread kindness - to yourself and others - through fragrance! For every KINDNESS perfume sold we'll donate 1 USD to support The Love and Kindness Project Foundation. Thank you for helping create a kinder world. Kindness, in all its many forms, truly is beautiful.



K & I

We're always happy to hear from you!

Kristina@theheartcompany.co        Imke@theheartcompany.co


Kristina Rasmussen

Co-Founder & Chief Heart Officer

I believe in:

„Positivity, emotional intelligence, tradition & innovation and in the rewards of life-long learning".      

Kristina enjoyed working in human resources and communications consulting as a senior executive in the media, entertainment and luxury industries. In her different professional roles she has worked and lived in New York City and across Germany. Over the last years Kristina has specialized in coaching with the focus on helping Millennials in their career choices. She thrives in multicultural work environments and loves the people side of business. In her free time, Kristina does not miss any of her favorite podcasts and enjoys taking long walks with her friendly labrador. She likes spending time with her husband and her little son, who fill her heart with gratefulness every day!

Imke Norden

Co-Founder & Chief Heart Officer 

I believe in:

„Kindness & empathy, optimistic mindsets, and in the incredible opportunities of our transformational times.“

Imke has worked in different roles in marketing, business development & finance for global companies based in Europe and the Middle-East. She has lived in France, Sweden and the USA and speaks five languages. Imke very much enjoys working with people from all around the world and strongly believes that achieving personal fulfillment in life and business requires you to be passionate about what you do. In her free time, Imke likes dancing, swimming and reading anything that she can get her hands on. She loves to spend time with her husband and her little daughter, who make her heart smile every single day!